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Chipotle honors Indiana HC Curt Cignetti with new menu item

Originally posted on Larry Brown Sports
By Matt Wadleigh | Last updated Jan 22, 2026 11:24 PM ET

Indiana Hoosiers head coach Curt Cignetti continues to enjoy his program’s College Football Playoff national title victory.

Cignetti has quickly become a household name in college football, and now Chipotle is even honoring him with a menu item with his name on it. Yes, really.

Chipotle has added Coach Cignetti's "I Win" bowl to its menu.

It features chicken, brown rice, black beans, and a side of guacamole, which Cignetti orders from Chipotle every day for lunch. pic.twitter.com/b0xGXgMlBQ
— Front Office Sports (@FOS) January 22, 2026

Before the national title game, Laine Higgins of the Wall Street Journal reported that Cignetti eats the same bowl at Chipotle every day, except for when the team is traveling.

Indiana’s assistant director of football operations, Jake McDonald, has picked up the bowl for Cignetti and called him a “simple man” due to ordering the same thing every day.

Chipotle even decided to run a promotion in the state of Indiana. Anybody wearing Indiana gear could get a buy one get one free item on Thursday. The company also released a statement saying they had “been in contact with his management” regarding a potential partnership with Cignetti.

Cignetti’s assistant said he racked up as many as 64,000 rewards points in the online ordering app, which the company said is in the top 1% in the state of Indiana.

Cignetti’s contract also ties him to Indiana through the 2033 season, so there seems to be a lot more Chipotle bowls coming his way.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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